Marketing Strategy for Graphics Card

Graphics Card is an expansion card whose function is to generate output images to a display. Many video cards offer added functions, such as accelerated rendering of 3D scenes and 2D graphics, video capture, TV-tuner adapter, MPEG-2/MPEG-4 decoding, FireWire, light pen, TV output, or the ability to connect multiple monitors (multi-monitor). Other modern high performance video cards are used for more graphically demanding purposes, mainly for graphics demanding PC games.

There are hundreds of graphics cards in the market right now, ranging from 50 bucks all the way to over a thousand. This market is segmented according to different type of users. Business computers do not really require high performing graphics card instead, they need stable graphics card which are low in power consumption as well as low temperature while working. High performance cards can use up to 10 times more power than an on-board/in-built graphics card.

There is a weird trend in graphics card designs when they are meant to be installed inside computer casing that make them not visible to the users. So why all sort of fanciful designs?


Low-end graphics card usually are simplistic in terms of looks while high-end graphics cards are usually made as futuristic as possible which imply the technology level it contains. This is because dedicated graphics card are usually sold separately and their designs are one of the first things user come across in making a purchase decision. So it’s a type of value creation which I think is rather effective since psychologically, a hardware fan like me will choose the one with cooler design even though I can’t really see it after I installed it into my computer casing. One of the graphics card producers, Blue Sapphire, has created its symbolic colour and designs which usually involve “alien-technology-like” or futuristic blue o colored designs (or red colored for its previous generation of graphics card) and it has actually successfully created affection for its products among the consumers. While other cheaper brands without too much fascinating designs tried to lower their price so that their products is positioned correctly in the market with a reasonable money to performance ratio perceived by the consumers and thus still able to compete in the market.