Marketing Blog for Comm296: The awesome design made by Alienware

I received an email from dell's subscription and I have to admit that it's a really catchy advertisement that totally illustrated the qualities and values of this awesome gaming laptop - Alienware M11X. This is becoming more common as a mean for advertisement or promotion channel since emails are widely used among its primary target audience who are teenage gamers. The 3D image that comes out of the screen in this ads conveys the idea of a realistic and high quality LED screen that will provide the user a wonderful gaming or video watching experience.

Alienware is a sub-brand under DELL which is 1 of the biggest 5 computer manufacturers in the world. Dell's conventional laptops are deemed to be mid-class products which are priced reasonably given their hardware specifications. So my guess is that Alienware is created to differentiate and get a clearer and new positioning in the laptop market. Dell doesn't want consumers to mix up the alienware series with its other product categories.

It allows for more than 10+ personalization in hardwares and exterior designs, including a variety of colours of 6 choices for LED back-light keyboards alone. This is really impressive and it really adds value to its product.

The service for carving a personalized name onto the laptop generates even more perceived value as each laptop will be deemed as a unique product with all such personalized customizations.

Alienware is successful in the sense that its name alone already presents the idea of futuristic and high performance laptop to the consumers. All the ads it used for promotion use a mysterious but high-tech "Alien-related" theme which is easily recognized and differentiated from other conventional laptops.

Not only with the hardwares and appearance, Alienware has come up with its own theme for window OS which is actually another priced software product under dell. So it now comes together with the laptop in a bundle.