Thursday, November 18, 2010

A rival for iPad

http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/
This is an external marketing site which consistently reviews new and highly anticipated products.

It is interesting to note that one of the PlayBook's (a close substitute of iPad made by BlackBerry) selling point is that it fully supports Flash which is an adobe software that are extremely widely used for internet programs.

There are many rumors going around on why Apple refuses Flash. One of the most credible one is that adobe causes many loopholes in iphone's/iPad's OS which actually leaded to the possibility of being backdoored by hackers that unlock the full accessibility of the phone namely "jailbreaking". Even though many apple users complained about the inconvenience brought by the lack of Flash, Apple still persists on its rejection for Flash.

While this eventually creates opportunity for other competitors such as the PlayBook.
PlayBook was only released after iPad, so the marketers for PlayBook has to erode the existing competitive advantages that iPad is holding. Multitasking was available for iPad since its very first release, but nonetheless, it's still not up to the standard as compared to our computers. PlayBook actually performed better in multitasking.

The 8.9 inches screen for iPad is deemed too large in the sense that it's almost the size of usual netbook. Playbook decided to make its screen smaller and more portable.

It also further adds values by providing dual HD camera that supports 1080p HD video recording and 1080p HD videos playback. All of which iPad is capable of performing.

Playbook made sure that all iPad's sustainable competitive advantages are more or less eroded by its superior hardware specifications and softwares. Then will it be possible for Playbook to make an impact on iPad's market share.

It is clear cut that apple's brand loyalty is dominating, if playbook can't even beat its foundamental functions, it will stand no chance in winning the war.

No comments:

Post a Comment